Internet Marketing books by Dave Chaffey, Director of Marketing Insights Limited
Dave is a best-selling author with his books used by many digital marketing professionals and on many University and college courses worldwide.
Here is a selection of my Internet marketing books from Amazon:
Best Practice Internet marketing Guides
I have also written in-depth, highly acclaimed, Best Practice Guides for E-consultancy.com on:
Internet marketing:Strategy, Implementation and Practice book
|
Now in it's third edition, this book was created for students at colleges and Universities taking courses in marketing or Internet marketing.
It has been adopted on many courses throughout the world. It is an in-depth guide to all aspects of creating an Internet marketing strategy and plan. It is the recommended course book on the Diploma in Digital Marketing and Diploma in Direct and Interactive Marketing, for the Institute of Direct Marketing. |
E-marketing Excellence book
|
Also in it's third edition, this is a practical, guide to e-marketing planning and practice designed for everyone who needs to know best practice in digital marketing.
Regularly updated, it incorporates the latest e-marketing innovations. Developed to support the E-marketing training award, Chartered Institute of Marketing. This book is also recommended on many University courses. |
Total Email Marketing book
|
Created to support my popular E-mail marketing training courses that I run for the Chartered Institute of Marketing.
Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns. |
You can find more information and reviews about all these books and recommendations on other books on e-marketing topics like AdWords, SEO and email marketing on my blog site: